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Wednesday, November 3, 2010

2011 Subaru WRX STI Ad - Powered by the car!


Made by DDB Canada. The 'making of' video shows true creativity.

It’s called Pure Performance and the entire video is actually powered by the car driving past printed animation frames that come to life as as the car gets faster over the 1km track…

There is no CGI, it’s just a great hand drawn illustrated animation that has been printed out frame by frame and shot by a mounted camera on the WRX STi. The making of video gives some great insight…

 
The actual spot.

The 'making of'.

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